Sugar Daddy has been built more than 17 years, since its inception in 2007. It's a straight sugar daddy dating site for wealthy male sugar daddies and female sugar babies. "Sugar Makes Life Sweeter" is the slogan of , There are more than 1.3 million approved users as of December 2015, and there are over 500+ daily active users. According to Google Analytics, 45.85% of the users are female while 54.15% are male. It has help over hundreds of thousands sugar daddies and sugar babies find honest relationships since 2007.